## **🔍 Overview**

When OTTO attempts to launch conversion tracking, it may flag items that require attention before it can proceed. This article explains what to do if OTTO is unable to launch conversion tracking on your site, and how to get the right support to resolve it.

## **⚙️ What Happens During a Conversion Tracking Launch Failure**

If OTTO cannot launch conversion tracking, resolving the issue typically requires a backend action from our team — it may not be something you can fully resolve on your own through the platform interface.

## **🚀 What to Do If OTTO Flags a Launch Failure**

Because resolving this issue requires a backend action from our support team, please gather the following information before reaching out:

1. **Note the exact error message or flag** that OTTO is displaying when the launch failure occurs.
2. **Record your project name** and the domain associated with the site where conversion tracking is failing.
3. **Note the timestamp** of when the failure occurred or was first noticed.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.