## Smart Ads

**Navigation path:** Left sidebar → Ads → Launchpad

**URL pattern:** `/ads-studio/launchpad`

Entry point for the Ad Studio module where users select their default ad platform (Google Ads or Meta Ads) and navigate to ad management sub-sections.

**Primary actions:**

- Google Ads Campaign Hub, Performance & Audits
- Meta Ads Launchpad, Creative Drive & Analytics
- Close
- Explore Training Calls
- Close banner
- Quotas

**Key UI elements:**

- Platform selection dialog ('Which ad platform do you want to see first?')
- Google Ads option button
- Meta Ads option button
- Left sidebar with Ad Studio sub-navigation (Launchpad, Creative Drive, Analytics, Discover, Routines, Brands, Campaign Hub, Campaign Performance, Campaign Audit, Negative Keywords, Reports)
- Training Calls banner
- Change default ad platform tooltip
- Notifications panel
- Global search bar

### Sub-pages

- **Launchpad** — Navigation path: `Left sidebar → Ads → Launchpad` (URL: `/ads-studio/launchpad`) — Entry point for the Ad Studio module where users select their default ad platform (Google Ads or Meta Ads) and navigate to ad management sub-sections. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas
- **Creative Drive** — Navigation path: `Left sidebar → Ads → Creative Drive` (URL: `/ads-studio/creative-drive`) — A modal onboarding prompt that lets the user select their default ad platform (Google Ads or Meta Ads) so the system lands them there automatically each time they open Ads Studio. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas
- **Analytics** — Navigation path: `Left sidebar → Ads → Analytics` (URL: `/ads-studio/analytics`) — Analytics page within Ad Studio that prompts users to select their default ad platform (Google Ads or Meta Ads) for landing upon opening the Ads section. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas
- **Discover** — Navigation path: `Left sidebar → Ads → Discover` (URL: `/ads-studio/discover`) — Onboarding dialog that lets users select their default ad platform (Google Ads or Meta Ads) so Ad Studio always opens to their preferred platform. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas
- **Routines** — Navigation path: `Left sidebar → Ads → Routines` (URL: `/ads-studio/routines`) — Allows users to select their default ad platform (Google Ads or Meta Ads) that loads first when opening the Ads Studio, with navigation to Routines and other ad management sub-sections. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas
- **Brands** — Navigation path: `Left sidebar → Ads → Brands` (URL: `/ads-studio/brands`) — This page prompts the user to select their default ad platform (Google Ads or Meta Ads) for the Ad Studio, which will be used as the landing view every time they open Ads. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas
- **Campaign Hub** — Navigation path: `Left sidebar → Ads → Campaign Hub` (URL: `/google-ads-automation/google-ads/campaigns`) — Centralized hub for managing all Google Ads campaigns, viewing health checklists, budgets, performance metrics, and taking bulk optimization actions across campaigns. — Actions: Explore Training Calls, Close banner, Quotas, Meta Ads, Google Ads, Upgrade Plan, Tracking settings, Alerts, Refresh data, Create new campaign, View audit, Run a fresh audit now, Activate auto negative keywords for all campaigns, Activate all, Edit conversion values, Review underspending campaigns and budget threshold, Optimize Campaigns, Edit daily budget, Manage
- **Campaign Performance** — Navigation path: `Left sidebar → Ads → Campaigns Performance` (URL: `/google-ads-automation/google-ads/campaigns-performance`) — Displays campaign, ad group, and ad content performance metrics for Google Ads and Meta Ads, allowing users to monitor spend, impressions, clicks, CTR, conversions, and more across all active campaigns. — Actions: Meta Ads, Google Ads, Refresh data, Optimize Campaigns, Last 1 Month, Manage Columns, Download, Explore Training Calls, Close banner, Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics
- **Campaign Audit** — Navigation path: `Left sidebar → Ads → Campaign Audit` (URL: `/google-ads-automation/google-ads/campaign-audit`) — Provides a comprehensive audit of Google Ads campaigns across multiple pillars including account health, creative quality, spend efficiency, and keyword performance, surfacing fixes and scores to help users optimize their ad accounts. — Actions: Refresh data, Optimize Campaigns, Last 30 Days, Download, Meta Ads, Google Ads, What this pillar checks, Explore Training Calls, Close banner
- **Campaigns 8** — Navigation path: `Left sidebar → Ads → Negative Keywords → Campaigns tab` — View and manage negative keyword settings across all campaigns, including protection status and savings. — Actions: Bulk actions, View Negative Keywords, Review, View log, View all, Refresh data
- **Keywords 78** — Navigation path: `Left sidebar → Ads → Negative Keywords → Keywords tab` — View the full list of negative keywords across all campaigns, showing 78 total keyword entries. — Actions: Bulk actions, Refresh data
- **Negative Keywords** — Navigation path: `Left sidebar → Ads → Negative Keywords` (URL: `/google-ads-automation/google-ads/negative-keywords`) — Manage and review negative keywords across Google Ads campaigns to block irrelevant searches and protect ad spend. — Actions: Review, View log, View all, View Negative Keywords, Bulk actions, Refresh data, Meta Ads, Google Ads, Explore Training Calls
- **Full Report** — Navigation path: `Left sidebar → Ads → Reports → Full Report tab` — Complete overview report combining all ad performance data across budget, locations, search terms, demographics, and devices. — Actions: Download, Verify Tracking, Expand view, Refresh data
- **Performance & Budget** — Navigation path: `Left sidebar → Ads → Google Ads → Reports (Full Report) → Performance & Budget tab` — Displays budget vs spend analysis and performance over time with key conversion and cost metrics. — Actions: Download, Verify Tracking, Expand view, Expand performance view, Refresh data, CONVERSION, CLICKS, CPA
- **Search & Keywords** — Navigation path: `Left sidebar → Ads → Reports → Search & Keywords tab` — Shows search terms performance data and keyword-level reporting for Google Ads campaigns. — Actions: Download, Verify Tracking, Expand chart, Refresh data
- **Audience & Analytics** — Navigation path: `Left sidebar → Ads → Google Ads → Reports → Audience & Analytics tab (Full Report)` — Provides audience segmentation analytics including demographics and device performance breakdowns. — Actions: Download, Verify Tracking, Expand demographics chart, Expand chart, Refresh data
- **Gender** — Navigation path: `Left sidebar → Ads → Reports → Gender tab` — Demographic breakdown of ad performance segmented by gender. — Actions: Download, Verify Tracking, Expand demographics chart, Refresh data
- **Gender & Age** — Navigation path: `Left sidebar → Ads → Reports → Gender & Age tab` — Demographic breakdown of ad performance segmented by both gender and age group. — Actions: Download, Verify Tracking, Expand demographics chart, Refresh data
- **Age** — Navigation path: `Left sidebar → Ads → Google Ads → Full Report → Audience & Analytics → Age (Full Report)` — Demographic breakdown of ad performance segmented by age group. — Actions: Download, Verify Tracking, Expand demographics chart, Refresh data
- **Reports** — Navigation path: `Left sidebar → Ads → Reports` (URL: `/google-ads-automation/google-ads/reports`) — Provides comprehensive reporting on Google Ads performance including budget vs spend, top locations, search terms, demographics, devices, and historical trends. — Actions: Refresh data, Download, Verify Tracking, Expand view, Expand performance view, Expand chart, Expand demographics chart, Meta Ads, Google Ads

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*Auto-generated by SA UI Mapper. Last updated: 2026-09-18.*