📍 Local Ranking Factor Matrix

Navigation path:

Left Sidebar → Local → Ranking Factor Matrix

Once opened, the feature loads inside the main workspace while keeping the global Search Atlas UI intact:

The Local Ranking Factor Matrix UI is divided into four primary layers, each designed to answer a specific question:

Each layer builds on the one above it.

If this is your first time using the Local Ranking Factor Matrix, follow this sequence to get value immediately:

This workflow moves you from analysis → prioritization → validation in a few minutes.

A vertical list of industries such as:

Each industry shows:

Different industries rank differently. What moves the needle for a dentist may not matter as much for a law firm. This panel lets you anchor all insights in industry reality.

At the top of the workspace, you’ll see a collapsible card titled:

Ranking Methodology — Live Data

If Google Business Profile Optimization shows a strong negative correlation with ranking position, it receives a higher weight — signaling higher impact.

📌 This transparency is critical: users can see exactly how conclusions are derived.

Directly below methodology is the Data Quality card.

This prevents over-interpretation. Users always know how reliable a recommendation is before acting on it.

Below the data quality section, you’ll see four tabs:

Visual breakdown of ranking factor weights.

Actionable recommendations derived from the data.

(Visible but disabled in current UI — reserved for future expansion.)

Scenario modeling to predict ranking impact.

Each view answers a different question, use them together, not in isolation.

Inside Charts, users can switch between three visualization modes:

💡 Use this to decide where to focus first.

🧠 SEO Expert Insight

This view reveals hot zones (high-impact opportunities) and cold zones (low-return effort), helping teams allocate resources strategically.

🎯 Ideal for agencies managing multiple verticals.

The Insights section is where analysis turns into execution guidance.

Use Insights to decide what to do next, not just what to analyze.

The Insights tab translates raw analysis into clear guidance.

High-impact, low-effort optimizations such as:

Each card shows:

Cross-industry recommendations that consistently correlate with ranking success, including:

Each priority explains:

Forecasting is most effective after reviewing Charts and Insights.

Use it to answer:

Start by adjusting only the top 2–3 factors from the Bar Chart. Avoid maxing out every slider—forecasting is about prioritization, not perfection.

The Forecasting tab allows users to model outcomes before doing the work.

This section explains:

This reinforces trust while encouraging experimentation.

📌 A “Reset All” button lets users start fresh.

The Local Ranking Factor Matrix changes how local SEO is done:

It bridges the gap between analysis and action, giving teams confidence in where to invest effort and why.

This ensures decisions are grounded in data, not assumptions.