The Authority section in Search Atlas is where you go to build trust signals that help your pages and your brand get discovered, indexed, and referenced — by Google and by LLMs.
This guide is written as a click-by-click UI walkthrough so users (and internal teams) can quickly answer:
✅ Where do I find each tool?
✅ What does each section do?
✅ What’s the exact workflow from start → publish → index → outreach → tracking?
🧭 Where to Find Authority
🧭 Where to Find Authority
📍 Left sidebar (global navigation)
In Search Atlas, look at the left navigation rail
Click 👑 Authority (crown icon)
Once you click it, you’ll see a secondary menu expand with tool groups like:
Authority Building
📰 PR Distribution
☁️ Cloud Stacks
🧷 Indexer
🔗 Link Building (Executions / Outreach surfaces)
LLM Visibility
🧠 QUEST (LLM Visibility)
Digital PR
📣 Campaigns
📥 Inbox
📤 Sent
🧩 Templates
🧱 Authority Building
🧱 Authority Building
Authority Building is where you create and accelerate authority signals:
PR placements (brand mentions + links)
cloud-based link assets
faster discovery + indexing
link building execution workflows
📰 PR Distribution (Press Release Distribution)
📰 PR Distribution (Press Release Distribution)
✅ What it’s for
Use PR Distribution to distribute press releases to a network of outlets to generate:
🔗 backlinks
🗞️ mentions
📈 faster brand trust signals
⚡ indexing acceleration (when paired with Indexer / indexing services)
📍 Where it lives (UI path)
Left Sidebar → 👑 Authority → Authority Building → PR Distribution
👀 What you see on the PR Distribution main screen
At the top left of the main content area you’ll typically see:
A large page title: “Press Release Distribution”
A short description explaining what the tool does
A prominent purple button: ➕ Add Press Release
Above the table area, you’ll also see:
A Project selection area (e.g., “Select a project”)
Filters and dropdowns (depending on the view)
📊 The Press Release table (tracking your PRs)
Below the header is a large table with columns like:
Created Date 📅
Headline 📝
Target URL 🔗
Target Keywords 🧠
Published Date ✅
Press Release Status (action buttons)
🟣 “Publish content” buttons
On rows where a press release is ready to distribute, you’ll see a purple “Publish content” button on the far right in the Press Release Status column.
⋮ Row actions menu
On the far-right edge of each row, you’ll see a three-dot menu (⋮).
Click it to reveal options like:
Export ⬇️
Delete 🗑️
🔑 Signal Genesys API Key (Important Setup)
🔑 Signal Genesys API Key (Important Setup)
In the PR Distribution screen header area, you may see an API Key label and a small gear icon ⚙️.
📍 Where it appears
Near the top of PR Distribution (upper area), there is:
A small API Key area
A gear icon that opens the configuration
🧩 What happens when you click it
A modal appears titled:
“Signal Genesys API Key”
Inside the modal you’ll see:
A text input field (paste your key)
Buttons:
Cancel
Update ✅
✅ This is what lets PR Distribution sync and display press release distribution capabilities directly in your account.
➕ Add Press Release (Multi-step flow)
➕ Add Press Release (Multi-step flow)
Click ➕ Add Press Release to open the creation flow.
👈 Left-side stepper panel
On the left, you’ll see a vertical “Steps” progress block with numbered steps like:
Select A Project
Create Your Press Release
Edit & Review
Distribution
Select a Project
At the top of the form panel you’ll see Select A Project.
You typically get dropdowns like:
OTTO Project (dropdown)
GBP Project (dropdown)
Target URL (text field)
🧠 Knowledge Graph section
Below project/URL selection is a Knowledge Graph panel — a big form block that “pre-fills” business context for content generation.
It includes sections like:
Business Info
Business Name
Business Language (dropdown; shows “Automatic Detection” and language list)
Phone Number
Email Address
Website
Business Description
Country
City (Locality)
Postal Code
State (Administrative Area)
Street Address
Google Map Embedded URL
Authorship
First Name
Last Name
Images & Media
Logo (upload)
Photos (Required: 1 image)
“Add Video URL” ➕
Social Profiles
Dropdown selectors for platforms + URL fields
“Add Social Link” ➕
✅ These details help the system produce more accurate, consistent PR content (especially when generating variations).
Distribution (Distribution Channels screen)
When you reach Distribution, you land on a screen titled something like:
Distribution Channels
This is where users choose which outlets / packages to distribute to.
📍 What it looks like
A large category dropdown near the top (e.g., Category: Apps & Software)
A table of channel options grouped by tiers
A right-hand Summary box showing credits/costs
🧾 The Summary box (right side)
On the right, you’ll see a sticky-style panel with:
Selected channels
Total sites
Publication cost
Content variations cost
Indexing cost
Editorial review cost
Total credits (big number)
This makes cost and selections transparent before publishing.
🧰 Additional Services (checkboxes)
Near the bottom you may see Additional Services with options like:
✅ Dynamic PRs (creates unique content variation per channel; shows credits cost)
✅ Priority Indexing (sends PR links through indexing service; shows Free or cost)
🚀 Publish button behavior
At the bottom right:
A Back button (left)
A primary publish button that reads like:
“Publish to X channels”
If none are selected, it can show “Publish to 0 channels” and remain inactive/disabled.
☁️ Cloud Stacks
☁️ Cloud Stacks
✅ What it’s for
Cloud Stacks let you generate AI-backed content assets and publish them across trusted cloud-hosted platforms to strengthen:
🔗 backlink profile
🏛️ domain authority
🧭 indexation signals
📍 Where it lives (UI path)
Authority → Authority Building → Cloud Stacks
👀 Cloud Stacks main screen layout
At the top:
Title: Cloud Stacks
Description text explaining the purpose
Primary action button (purple): “Create Cloud Stacks (15 credits)” (or similar)
Below that is a table of previously created Cloud Stacks with columns like:
Created Date
Target URL
Target Keywords
Cloud Stack Status (buttons like Select Sites / Draft Status / Published)
🟣 “Select Sites” buttons
Many rows include a purple Select Sites button in the status column.
This is the trigger to choose where to publish your stack.
✅ “Published 13 of 14 Sites”
Some rows display a status like:
Published 13 of 14 Sites
Often this appears as clickable/expandable status text, indicating progress.
⋮ Actions menu (Export / Delete)
On the far right of each row you may also see a three-dot menu (⋮) with:
Export ⬇️
Delete 🗑️
➕ Add Cloud Stack (Multi-step flow)
➕ Add Cloud Stack (Multi-step flow)
Click Create Cloud Stacks to open the guided flow.
👈 Left-side stepper panel
On the left you’ll see steps like:
Select A Project
Create Your Cloud Stack
Edit & Review
Select Cloud Stack Sites
Select a Project
You’ll see a form that mirrors PR Distribution’s top fields:
OTTO Project (dropdown)
GBP Project (dropdown)
Target URL (text input)
Then the Knowledge Graph block appears again (business info, authorship, images, social links).
⚠️ You may see a note like:
Updating the Knowledge Graph here does not update it elsewhere.
Meaning: edits here are for this flow/context.
SSelect Cloud Stack Sites (The publish targets)
This step opens a big selection panel titled:
Cloud Stack Sites
✅ What it looks like
A two-column checklist UI with:
A Select All checkbox at top
A list of cloud platforms (each with logo + checkbox), such as:
Cloudflare
Vercel
Scaleway
AWS
Bunny
Contabo
Wasabi
Azure
GitHub
Tencent
DigitalOcean
UpCloud
Exoscale
Backblaze
At the bottom right:
A Publish to X sites button
If none are selected it may show Publish to 0 sites and be disabled.
✅ Publishing here creates distributed assets + backlinks pointing to your target.
🧷 Indexer (URL Indexer)
🧷 Indexer (URL Indexer)
✅ What it’s for
The Indexer submits URLs for indexing so search engines discover pages faster (especially useful after publishing, PR, or new backlinks).
📍 Where it lives
Authority → Authority Building → Indexer
👀 Indexer main screen layout
Top area includes:
Title: URL Indexer
Description: indexing quickly / no waiting
Primary button: Index URLs
A visible usage indicator like Consumed Quota: X used of Y
Below:
“Analyze Batches” or batch tracking area
A large empty-state table when no batches exist
🧲 Index URLs (Submit URLs for Indexation modal)
🧲 Index URLs (Submit URLs for Indexation modal)
Click Index URLs to open a form titled:
Submit URLs for Indexation
Inside you’ll see:
Batch name (required)
URLs (one per line) (large textarea)
Buttons at bottom:
Cancel
Submit ✅
📌 Best practice: Make batches meaningful (e.g., “PR Links – Jan 2026” / “New Blogs – Week 3”).
🧠 LLM Visibility (QUEST)
🧠 LLM Visibility (QUEST)
QUEST helps you understand what the SERPs and sources say about a query — then generates structured Q&A that can be used for outreach and campaigns.
Where it lives
Authority → LLM Visibility → QUEST
QUEST main screen layout
Top:
Title: QUEST
Description: analyzes query, extracts insights, crafts questions and expert answers
Query field: “Enter query”
Green button: Analyze query
Quota indicator at top (e.g., “0 used of 30”)
Below:
A table of Analyzed queries with columns like:
Query
Status (Draft / Campaign launched)
Results count
Date
View button
View a QUEST analysis
Click View on a row.
🧩 The screen splits into functional areas
Left: Q&A Table
A table with:
Question column
Answer column
Toggle controls (like “Highlight sources”)
These answers are meant to be:
outreach-ready
expert-formatted
source-backed (when highlight sources enabled)
Right: Data Sources panel
A right rail titled Data Sources showing:
list of source URLs (checkboxes)
selected count
controls like Select all / Deselect all
a big CTA button at bottom like:
Create Campaign with X Domain
✅ This is the bridge from LLM Visibility → Digital PR outreach.
📣 Digital PR (Outreach)
📣 Digital PR (Outreach)
Digital PR is where you build campaigns, send outreach emails, track replies, and manage templates.
📍 Where it lives
Authority → Digital PR
You’ll see:
Campaigns
Inbox
Sent
Templates
📣 Campaigns (Outreach campaigns dashboard)
📣 Campaigns (Outreach campaigns dashboard)
What you see
Top:
Blue button: Create new campaign
Two inline links:
Manage connected emails
Global blacklist
Below:
Campaign table with performance columns (opportunities, emailed, replies, response rate, etc.)
Top right: Manage folders button
Create Campaign modal (step flow)
When you click Create new campaign, a modal appears with steps across the top:
Integrations
Email Present
Follow-Up Emails
In Step 1, you’ll see:
Campaign name field
Folder dropdown
Target type selector (Keywords / Domains)
Keyword input area
Filters row (country/TLD/domain rating/traffic/etc.)
Blacklist area for excluding domains
Bottom right:
Next Step button
✉️ Manage Connected Emails
✉️ Manage Connected Emails
When clicked, you get a compact panel that lists:
Email addresses
Status badges like ✅ Connected
A link to Add new email
🚫 Global domains blacklist
🚫 Global domains blacklist
This opens a large text field page titled Global domains blacklist.
You can:
paste domains separated by commas
import from CSV
click Update list when ready
Use this to exclude domains globally (e.g., major platforms, competitors, irrelevant properties).
📥 Inbox (Replies)
📥 Inbox (Replies)
Inbox shows:
a syncing notice banner (“Email syncing can take some time”)
filters: From / Campaign / Subject / Milestone
table columns for contact, last reply, campaign/opportunity, status, milestone
This is where users manage conversation state.
📤 Sent (Outbound log)
📤 Sent (Outbound log)
Same structure as Inbox, but for outbound messages:
useful for monitoring delivery and campaign activity
helps reconcile what was sent vs. what got replies
🧩 Templates
🧩 Templates
Templates are shown in a card grid layout with previews.
Top:
button: Create new template
template search bar
Create/Edit template screen
Inside a template you can edit:
Name
Subject
Body (rich editor toolbar)
Below the editor you can insert tokens/variables like:
Website URL
First name
Last name
Contact title
Photo URL
Twitter URL
LinkedIn URL
GitHub URL
Bottom right:
Update template
✅ Templates are essential for scaling outreach without rewriting every email.
🔗 Link Laboratory (Publisher & Placement Sourcing)
🔗 Link Laboratory (Publisher & Placement Sourcing)
This is part of the broader authority ecosystem: it supports finding placements, evaluating publisher quality, and tracking orders.
🗂️ LinkLaboratory navigation layout
🗂️ LinkLaboratory navigation layout
The LinkLaboratory UI has its own left navigation with sections like:
My Projects
Sites Catalog
Marquee Publications
Orders
Top left includes a role toggle:
Advertiser
Publisher
📁 My Projects
📁 My Projects
This page shows a table of projects (domains) and tracking columns like:
total orders
in progress
complete
spend this month
spend in total
Top right:
+ Create Project button
🧭 Sites Catalog (Find publishers related to your site)
🧭 Sites Catalog (Find publishers related to your site)
This page includes:
a headline panel with benefits bullets
a large search bar area: “Enter your site…”
a button: Find Publishers
a checkbox option like “Create a project for your site”
Below:
A dense filter row with dropdown filters such as:
Publisher
Category
Country
Language
Organic Keywords
Traffic
Domain Power / Authority / Rating
Trust Flow
Spam Score
Index status (Google Indexed)
Common Crawl
Gemini LLM / OpenAI LLM (visibility signals)
A big button: Manage Columns
Then a publisher table showing:
publisher name
category tags
organic keywords/traffic
DP/DA/DR metrics
backlinks/ref domains
trust flow / citation flow
spam score
✅ This is the “research and selection” hub.
💎 Marquee Publications
💎 Marquee Publications
Similar layout to Sites Catalog, but curated premium placements.
You’ll still see:
filters row
publisher list
authority metrics
Some rows show badges like Coming Soon.
🧾 Orders
🧾 Orders
Orders shows an empty-state table if none exist, plus filters like:
Status
Promoted URL
Anchor text
Service type
Price
This is where placements get tracked after ordering.
🔔 Popups / visibility gates
🔔 Popups / visibility gates
One of your screenshots shows a modal that says something like:
For big engagements, we allow all URLs to be visible… contact us.
This implies visibility or catalog scope may expand for large placements.
✅ Recommended End-to-End Authority Workflow (Practical)
✅ Recommended End-to-End Authority Workflow (Practical)
Here’s how most users should run Authority as a system:
🧠 Use QUEST to identify the questions, answers, and sources that dominate a topic
📣 Convert those sources into targets via Create Campaign (Digital PR)
🧩 Send outreach using Templates + connected emails
📥 Track engagement in Inbox and follow-ups
📰 Publish credibility assets via PR Distribution (optional but strong)
☁️ Reinforce link ecosystem using Cloud Stacks
🧷 Submit new URLs + PR URLs using Indexer so everything gets discovered faster
🔗 If needed, expand authority sourcing via LinkLaboratory catalogs and manage placements through Orders
🌐Notes & UX Tips (Based on UI Behavior)
🌐Notes & UX Tips (Based on UI Behavior)
🟣 If you see Publish to 0 channels/sites, you must select at least one option before the publish button activates.
⋮ menus are typically your Export/Delete controls for items in tables.
The stepper panel (left) is your best indicator of “what comes next” in PR Distribution and Cloud Stacks.
The Summary box in PR Distribution helps prevent surprise credit spend, always review Total credits before publishing.
Authority in Search Atlas is not a single action, it’s a connected system.
Each tool in the Authority section is designed to solve a specific part of the visibility problem, but the real impact happens when they’re used together. From publishing PRs and Cloud Stacks, to accelerating discovery with the Indexer, to researching and activating outreach through QUEST and Digital PR, every step builds on the last.
This guide is meant to help you understand where everything lives, how each workflow functions, and how the pieces connect, so you can move from execution to impact with confidence. Whether you’re building authority for a new domain, reinforcing trust in a competitive niche, or expanding visibility across search engines and AI-driven platforms, Authority gives you the tools—and the control—to do it at scale.
As a next step, you can dive deeper into each workflow with focused, step-by-step guides covering:
🧱 Authority Building (Cloud Stacks, PR Distribution, and Indexer)
🔍 QUEST & LLM Visibility
📣 Digital PR Campaigns and Outreach Management
✉️ Templates and Outreach Scaling
Used together, these tools turn authority building from a fragmented process into a repeatable, measurable system.
