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👑 Authority: Complete Guide to Authority Building, Indexing, Digital PR & Outreach

A step-by-step UI guide to building authority, distributing PR, accelerating indexing, and running scalable outreach inside Search Atlas.

Updated yesterday

The Authority section in Search Atlas is where you go to build trust signals that help your pages and your brand get discovered, indexed, and referenced — by Google and by LLMs.

This guide is written as a click-by-click UI walkthrough so users (and internal teams) can quickly answer:

✅ Where do I find each tool?
✅ What does each section do?
✅ What’s the exact workflow from start → publish → index → outreach → tracking?

🧭 Where to Find Authority

📍 Left sidebar (global navigation)

  1. In Search Atlas, look at the left navigation rail

  2. Click 👑 Authority (crown icon)

Once you click it, you’ll see a secondary menu expand with tool groups like:

  • Authority Building

    • 📰 PR Distribution

    • ☁️ Cloud Stacks

    • 🧷 Indexer

    • 🔗 Link Building (Executions / Outreach surfaces)

  • LLM Visibility

    • 🧠 QUEST (LLM Visibility)

  • Digital PR

    • 📣 Campaigns

    • 📥 Inbox

    • 📤 Sent

    • 🧩 Templates

🧱 Authority Building

Authority Building is where you create and accelerate authority signals:

  • PR placements (brand mentions + links)

  • cloud-based link assets

  • faster discovery + indexing

  • link building execution workflows

📰 PR Distribution (Press Release Distribution)

✅ What it’s for

Use PR Distribution to distribute press releases to a network of outlets to generate:

  • 🔗 backlinks

  • 🗞️ mentions

  • 📈 faster brand trust signals

  • ⚡ indexing acceleration (when paired with Indexer / indexing services)

📍 Where it lives (UI path)

Left Sidebar → 👑 Authority → Authority Building → PR Distribution

👀 What you see on the PR Distribution main screen

At the top left of the main content area you’ll typically see:

  • A large page title: “Press Release Distribution”

  • A short description explaining what the tool does

  • A prominent purple button: ➕ Add Press Release

Above the table area, you’ll also see:

  • A Project selection area (e.g., “Select a project”)

  • Filters and dropdowns (depending on the view)

📊 The Press Release table (tracking your PRs)

Below the header is a large table with columns like:

  • Created Date 📅

  • Headline 📝

  • Target URL 🔗

  • Target Keywords 🧠

  • Published Date

  • Press Release Status (action buttons)

🟣 “Publish content” buttons

On rows where a press release is ready to distribute, you’ll see a purple “Publish content” button on the far right in the Press Release Status column.

⋮ Row actions menu

On the far-right edge of each row, you’ll see a three-dot menu (⋮).
Click it to reveal options like:

  • Export ⬇️

  • Delete 🗑️

🔑 Signal Genesys API Key (Important Setup)

In the PR Distribution screen header area, you may see an API Key label and a small gear icon ⚙️.

📍 Where it appears

Near the top of PR Distribution (upper area), there is:

  • A small API Key area

  • A gear icon that opens the configuration

🧩 What happens when you click it

A modal appears titled:

“Signal Genesys API Key”

Inside the modal you’ll see:

  • A text input field (paste your key)

  • Buttons:

    • Cancel

    • Update

✅ This is what lets PR Distribution sync and display press release distribution capabilities directly in your account.

➕ Add Press Release (Multi-step flow)

Click ➕ Add Press Release to open the creation flow.

👈 Left-side stepper panel

On the left, you’ll see a vertical “Steps” progress block with numbered steps like:

  1. Select A Project

  2. Create Your Press Release

  3. Edit & Review

  4. Distribution

Select a Project

At the top of the form panel you’ll see Select A Project.

You typically get dropdowns like:

  • OTTO Project (dropdown)

  • GBP Project (dropdown)

  • Target URL (text field)

🧠 Knowledge Graph section

Below project/URL selection is a Knowledge Graph panel — a big form block that “pre-fills” business context for content generation.

It includes sections like:

Business Info

  • Business Name

  • Business Language (dropdown; shows “Automatic Detection” and language list)

  • Phone Number

  • Email Address

  • Website

  • Business Description

  • Country

  • City (Locality)

  • Postal Code

  • State (Administrative Area)

  • Street Address

  • Google Map Embedded URL

Authorship

  • First Name

  • Last Name

Images & Media

  • Logo (upload)

  • Photos (Required: 1 image)

  • “Add Video URL” ➕

Social Profiles

  • Dropdown selectors for platforms + URL fields

  • “Add Social Link” ➕

✅ These details help the system produce more accurate, consistent PR content (especially when generating variations).

Distribution (Distribution Channels screen)

When you reach Distribution, you land on a screen titled something like:

Distribution Channels

This is where users choose which outlets / packages to distribute to.

📍 What it looks like

  • A large category dropdown near the top (e.g., Category: Apps & Software)

  • A table of channel options grouped by tiers

  • A right-hand Summary box showing credits/costs

🧾 The Summary box (right side)

On the right, you’ll see a sticky-style panel with:

  • Selected channels

  • Total sites

  • Publication cost

  • Content variations cost

  • Indexing cost

  • Editorial review cost

  • Total credits (big number)

This makes cost and selections transparent before publishing.

🧰 Additional Services (checkboxes)

Near the bottom you may see Additional Services with options like:

  • Dynamic PRs (creates unique content variation per channel; shows credits cost)

  • Priority Indexing (sends PR links through indexing service; shows Free or cost)

🚀 Publish button behavior

At the bottom right:

  • A Back button (left)

  • A primary publish button that reads like:

    • “Publish to X channels”

    • If none are selected, it can show “Publish to 0 channels” and remain inactive/disabled.

☁️ Cloud Stacks

✅ What it’s for

Cloud Stacks let you generate AI-backed content assets and publish them across trusted cloud-hosted platforms to strengthen:

  • 🔗 backlink profile

  • 🏛️ domain authority

  • 🧭 indexation signals

📍 Where it lives (UI path)

Authority → Authority Building → Cloud Stacks

👀 Cloud Stacks main screen layout

At the top:

  • Title: Cloud Stacks

  • Description text explaining the purpose

  • Primary action button (purple): “Create Cloud Stacks (15 credits)” (or similar)

Below that is a table of previously created Cloud Stacks with columns like:

  • Created Date

  • Target URL

  • Target Keywords

  • Cloud Stack Status (buttons like Select Sites / Draft Status / Published)

🟣 “Select Sites” buttons

Many rows include a purple Select Sites button in the status column.
This is the trigger to choose where to publish your stack.

✅ “Published 13 of 14 Sites”

Some rows display a status like:

  • Published 13 of 14 Sites
    Often this appears as clickable/expandable status text, indicating progress.

⋮ Actions menu (Export / Delete)

On the far right of each row you may also see a three-dot menu (⋮) with:

  • Export ⬇️

  • Delete 🗑️

➕ Add Cloud Stack (Multi-step flow)

Click Create Cloud Stacks to open the guided flow.

👈 Left-side stepper panel

On the left you’ll see steps like:

  1. Select A Project

  2. Create Your Cloud Stack

  3. Edit & Review

  4. Select Cloud Stack Sites

Select a Project

You’ll see a form that mirrors PR Distribution’s top fields:

  • OTTO Project (dropdown)

  • GBP Project (dropdown)

  • Target URL (text input)

Then the Knowledge Graph block appears again (business info, authorship, images, social links).

⚠️ You may see a note like:

Updating the Knowledge Graph here does not update it elsewhere.

Meaning: edits here are for this flow/context.

SSelect Cloud Stack Sites (The publish targets)

This step opens a big selection panel titled:

Cloud Stack Sites

✅ What it looks like

A two-column checklist UI with:

  • A Select All checkbox at top

  • A list of cloud platforms (each with logo + checkbox), such as:

    • Cloudflare

    • Vercel

    • Scaleway

    • AWS

    • Bunny

    • Contabo

    • Wasabi

    • Azure

    • GitHub

    • Tencent

    • DigitalOcean

    • UpCloud

    • Exoscale

    • Backblaze

At the bottom right:

  • A Publish to X sites button
    If none are selected it may show Publish to 0 sites and be disabled.

✅ Publishing here creates distributed assets + backlinks pointing to your target.

🧷 Indexer (URL Indexer)

✅ What it’s for

The Indexer submits URLs for indexing so search engines discover pages faster (especially useful after publishing, PR, or new backlinks).

📍 Where it lives

Authority → Authority Building → Indexer

👀 Indexer main screen layout

Top area includes:

  • Title: URL Indexer

  • Description: indexing quickly / no waiting

  • Primary button: Index URLs

  • A visible usage indicator like Consumed Quota: X used of Y

Below:

  • “Analyze Batches” or batch tracking area

  • A large empty-state table when no batches exist

🧲 Index URLs (Submit URLs for Indexation modal)

Click Index URLs to open a form titled:

Submit URLs for Indexation

Inside you’ll see:

  • Batch name (required)

  • URLs (one per line) (large textarea)

  • Buttons at bottom:

    • Cancel

    • Submit ✅

📌 Best practice: Make batches meaningful (e.g., “PR Links – Jan 2026” / “New Blogs – Week 3”).

🧠 LLM Visibility (QUEST)

QUEST helps you understand what the SERPs and sources say about a query — then generates structured Q&A that can be used for outreach and campaigns.

Where it lives

Authority → LLM Visibility → QUEST

QUEST main screen layout

Top:

  • Title: QUEST

  • Description: analyzes query, extracts insights, crafts questions and expert answers

  • Query field: “Enter query”

  • Green button: Analyze query

  • Quota indicator at top (e.g., “0 used of 30”)

Below:
A table of Analyzed queries with columns like:

  • Query

  • Status (Draft / Campaign launched)

  • Results count

  • Date

  • View button

View a QUEST analysis

Click View on a row.

🧩 The screen splits into functional areas

Left: Q&A Table

A table with:

  • Question column

  • Answer column

  • Toggle controls (like “Highlight sources”)

These answers are meant to be:

  • outreach-ready

  • expert-formatted

  • source-backed (when highlight sources enabled)

Right: Data Sources panel

A right rail titled Data Sources showing:

  • list of source URLs (checkboxes)

  • selected count

  • controls like Select all / Deselect all

  • a big CTA button at bottom like:

    • Create Campaign with X Domain

✅ This is the bridge from LLM Visibility → Digital PR outreach.

📣 Digital PR (Outreach)

Digital PR is where you build campaigns, send outreach emails, track replies, and manage templates.

📍 Where it lives

Authority → Digital PR

You’ll see:

  • Campaigns

  • Inbox

  • Sent

  • Templates

📣 Campaigns (Outreach campaigns dashboard)

What you see

Top:

  • Blue button: Create new campaign

  • Two inline links:

    • Manage connected emails

    • Global blacklist

Below:

  • Campaign table with performance columns (opportunities, emailed, replies, response rate, etc.)

  • Top right: Manage folders button

Create Campaign modal (step flow)

When you click Create new campaign, a modal appears with steps across the top:

  1. Integrations

  2. Email Present

  3. Follow-Up Emails

In Step 1, you’ll see:

  • Campaign name field

  • Folder dropdown

  • Target type selector (Keywords / Domains)

  • Keyword input area

  • Filters row (country/TLD/domain rating/traffic/etc.)

  • Blacklist area for excluding domains

Bottom right:

  • Next Step button

✉️ Manage Connected Emails

When clicked, you get a compact panel that lists:

  • Email addresses

  • Status badges like ✅ Connected

  • A link to Add new email

🚫 Global domains blacklist

This opens a large text field page titled Global domains blacklist.

You can:

  • paste domains separated by commas

  • import from CSV

  • click Update list when ready

Use this to exclude domains globally (e.g., major platforms, competitors, irrelevant properties).

📥 Inbox (Replies)

Inbox shows:

  • a syncing notice banner (“Email syncing can take some time”)

  • filters: From / Campaign / Subject / Milestone

  • table columns for contact, last reply, campaign/opportunity, status, milestone

This is where users manage conversation state.

📤 Sent (Outbound log)

Same structure as Inbox, but for outbound messages:

  • useful for monitoring delivery and campaign activity

  • helps reconcile what was sent vs. what got replies

🧩 Templates

Templates are shown in a card grid layout with previews.

Top:

  • button: Create new template

  • template search bar

Create/Edit template screen

Inside a template you can edit:

  • Name

  • Subject

  • Body (rich editor toolbar)

Below the editor you can insert tokens/variables like:

  • Website URL

  • First name

  • Last name

  • Contact title

  • Photo URL

  • Twitter URL

  • LinkedIn URL

  • GitHub URL

Bottom right:

  • Update template

✅ Templates are essential for scaling outreach without rewriting every email.

🔗 Link Laboratory (Publisher & Placement Sourcing)

This is part of the broader authority ecosystem: it supports finding placements, evaluating publisher quality, and tracking orders.

🗂️ LinkLaboratory navigation layout

The LinkLaboratory UI has its own left navigation with sections like:

  • My Projects

  • Sites Catalog

  • Marquee Publications

  • Orders

Top left includes a role toggle:

  • Advertiser

  • Publisher

📁 My Projects

This page shows a table of projects (domains) and tracking columns like:

  • total orders

  • in progress

  • complete

  • spend this month

  • spend in total

Top right:

  • + Create Project button

🧭 Sites Catalog (Find publishers related to your site)

This page includes:

  • a headline panel with benefits bullets

  • a large search bar area: “Enter your site…”

  • a button: Find Publishers

  • a checkbox option like “Create a project for your site”

Below:
A dense filter row with dropdown filters such as:

  • Publisher

  • Category

  • Country

  • Language

  • Organic Keywords

  • Traffic

  • Domain Power / Authority / Rating

  • Trust Flow

  • Spam Score

  • Index status (Google Indexed)

  • Common Crawl

  • Gemini LLM / OpenAI LLM (visibility signals)

  • A big button: Manage Columns

Then a publisher table showing:

  • publisher name

  • category tags

  • organic keywords/traffic

  • DP/DA/DR metrics

  • backlinks/ref domains

  • trust flow / citation flow

  • spam score

✅ This is the “research and selection” hub.

💎 Marquee Publications

Similar layout to Sites Catalog, but curated premium placements.

You’ll still see:

  • filters row

  • publisher list

  • authority metrics

Some rows show badges like Coming Soon.

🧾 Orders

Orders shows an empty-state table if none exist, plus filters like:

  • Status

  • Promoted URL

  • Anchor text

  • Service type

  • Price

This is where placements get tracked after ordering.

🔔 Popups / visibility gates

One of your screenshots shows a modal that says something like:

For big engagements, we allow all URLs to be visible… contact us.

This implies visibility or catalog scope may expand for large placements.

✅ Recommended End-to-End Authority Workflow (Practical)

Here’s how most users should run Authority as a system:

  1. 🧠 Use QUEST to identify the questions, answers, and sources that dominate a topic

  2. 📣 Convert those sources into targets via Create Campaign (Digital PR)

  3. 🧩 Send outreach using Templates + connected emails

  4. 📥 Track engagement in Inbox and follow-ups

  5. 📰 Publish credibility assets via PR Distribution (optional but strong)

  6. ☁️ Reinforce link ecosystem using Cloud Stacks

  7. 🧷 Submit new URLs + PR URLs using Indexer so everything gets discovered faster

  8. 🔗 If needed, expand authority sourcing via LinkLaboratory catalogs and manage placements through Orders

🌐Notes & UX Tips (Based on UI Behavior)

  1. 🟣 If you see Publish to 0 channels/sites, you must select at least one option before the publish button activates.

  2. ⋮ menus are typically your Export/Delete controls for items in tables.

  3. The stepper panel (left) is your best indicator of “what comes next” in PR Distribution and Cloud Stacks.

  4. The Summary box in PR Distribution helps prevent surprise credit spend, always review Total credits before publishing.

Authority in Search Atlas is not a single action, it’s a connected system.

Each tool in the Authority section is designed to solve a specific part of the visibility problem, but the real impact happens when they’re used together. From publishing PRs and Cloud Stacks, to accelerating discovery with the Indexer, to researching and activating outreach through QUEST and Digital PR, every step builds on the last.

This guide is meant to help you understand where everything lives, how each workflow functions, and how the pieces connect, so you can move from execution to impact with confidence. Whether you’re building authority for a new domain, reinforcing trust in a competitive niche, or expanding visibility across search engines and AI-driven platforms, Authority gives you the tools—and the control—to do it at scale.

As a next step, you can dive deeper into each workflow with focused, step-by-step guides covering:

  • 🧱 Authority Building (Cloud Stacks, PR Distribution, and Indexer)

  • 🔍 QUEST & LLM Visibility

  • 📣 Digital PR Campaigns and Outreach Management

  • ✉️ Templates and Outreach Scaling

Used together, these tools turn authority building from a fragmented process into a repeatable, measurable system.

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