We’ve expanded and enhanced the Press Release Distribution experience inside Search Atlas. Users now have access to new premium distribution channels, a redesigned selection view, and the ability to republish existing press releases to additional outlets—without rewriting content or paying editorial review fees again.
These improvements help users build stronger backlink strategies, choose channels more confidently, and expand distribution whenever a PR gains traction.
🛠️ Step-by-Step Guide
📂 Step 1 — Navigate to PR Distribution
📂 Step 1 — Navigate to PR Distribution
From the Search Atlas left sidebar:
➡️ Authority → PR Distribution
The left sidebar shows the Authority crown icon, and under it, PR Distribution.
(You will see the Press Release Distribution dashboard with your target pages and “Publish content” actions.)
📝 Step 2 — Add a New Press Release
📝 Step 2 — Add a New Press Release
Click Add Press Release to open the 3-step publishing modal.
Here you will see:
Step 1: AI Write Content
Step 2: Review AI Content
Step 3: Distribution Channels
Proceed until you reach the Distribution Channels page—the part of the interface that has been upgraded.
🧭 Step 3 — Explore the Updated Distribution Channel Interface
🧭 Step 3 — Explore the Updated Distribution Channel Interface
You now have access to a new layout with improvements designed to help users select the right channels strategically.
🎯 What’s new in this view?
1️⃣ Tier Labels
Each group of channels is clearly labeled with a benefit:
Tier 1: High Impact Core
“Excellent balance of authority & cost”Tier 2: Maximum Distribution
“Best for comprehensive coverage”
This helps users instantly understand the type of impact each tier provides—preventing decisions based solely on cost.
2️⃣ Per-channel Benefits
Each channel now shows information to help users understand why it’s valuable.
This helps prevent users from selecting only the cheapest options and later questioning the impact.
3️⃣ Publishing Time (Days)
A new column shows expected delivery timelines based on our data from recent months.
This helps:
set realistic expectations
reduce premature support requests
give users control based on urgency
🏆 Step 4 — Use the Two New Premium Distribution Channels
🏆 Step 4 — Use the Two New Premium Distribution Channels
We’ve added two new high-authority channels:
⭐ USAToday
One of the most premium endpoints now available through Search Atlas PR Distribution.
⭐ DA80
A single publishing channel that distributes to 20+ sites with Domain Authority 80+.
These options significantly increase visibility potential for users seeking maximum authority impact.
🛡️ Step 5 — Before Publishing to USA Today (Important!)
🛡️ Step 5 — Before Publishing to USA Today (Important!)
It highlights:
No advertorials
No promotional claims
No misleading statements
No medical claims
No adult content
No crypto promotions
Strict press-release format only
⚠️ Submissions violating these rules may be rejected without refund.
We recommend reviewing this in the USA Today - Content Guidelines & Best Practices before selecting USAToday.
🔄 Step 6 — Publish to Additional Channels (New Feature)
🔄 Step 6 — Publish to Additional Channels (New Feature)
We’ve now enabled the option to republish an existing Press Release to additional channels without recreating the PR.
How it works:
Go to PR Distribution
Find your press release
Click View Status
Select additional channels from the expanded list
Publish again—without paying the editorial review fee
This is especially valuable when a press release is performing well and you want to extend its reach quickly.
🙌 Closing Note
These updates are designed to give you more control, better guidance, and higher-authority publishing pathways—helping you scale your PR impact with confidence. More enhancements are coming soon, including reach and traffic insights directly in the UI.