OTTO makes it easy to find and fix technical SEO issues that may hold your website back. From missing title tags and broken links to indexing problems, OTTO scans your site, flags issues, and gives you the option to deploy fixes. You can choose to apply them manually or let OTTO handle them automatically if you’ve enabled Autopilot with auto-deploy. This ensures your website stays healthy, optimized, and aligned with SEO best practices—without requiring you to manually edit code.
Using the Knowledge Graph and data from Google Search Console, OTTO understands your business and applies fixes that match your goals. It also improves content with keyword optimizations, schema markup, FAQs, and topical maps. With OTTO, your site is continuously optimized in the background so you can focus on growth while ensuring technical SEO is always covered.
💡 Note: Only title tags and heading length changes are visible on the front end of your website. All other OTTO optimizations are backend fixes that search engines can see and evaluate.
▶ Deploying Changes
▶ Deploying Changes
When OTTO generates a suggested fix, you have full control over how it’s applied. You can enable changes, roll them back, edit them, regenerate new options, or remove them entirely. This flexibility means you can adjust fixes in real time depending on what makes the most sense for your site.
✅ Available actions:
Enable or Roll Back
Click the Enable button next to a fix to apply it.
To undo the change, click the same button again.
Use Enable All or Roll Back All to handle multiple fixes at once.
Edit or Regenerate
You can use the pencil icon to edit a generated fix manually.
Click the spinning arrows icon to generate a new version of the suggestion.
Delete
Click the trash icon to remove a suggestion permanently, so it won’t appear again.
🔖 Title Tags
🔖 Title Tags
Title tags are one of the strongest on-page ranking signals. They help search engines understand what a page is about and influence how users click in SERPs. Poorly optimized or missing titles can result in both reduced visibility and traffic.
📊 How OTTO Handles It
Identifies missing, duplicate, or poorly optimized titles
Generates SEO-friendly replacements using your Knowledge Graph
Suggests improvements for keyword targeting and click-through potential
📎 Key Guidelines
Length: 30–60 characters
Include the primary keyword close to the front
Avoid duplicates across pages
✅ What You Can Do
Open the Title Tags section in OTTO
Review flagged pages with missing, duplicate, or weak titles
Use the pencil icon to edit manually, or the spinning arrows to generate a new one
Enable the fix to deploy live, or roll back anytime by unclicking Enable
📝 Meta Descriptions
📝 Meta Descriptions
Meta descriptions don’t directly influence rankings, but they improve click-through rates, which can send positive signals to search engines.
📊 How OTTO Handles It
Flags missing, empty, or too-short/too-long meta descriptions (<50 or >160 characters)
Generates keyword-optimized suggestions using your Knowledge Graph
Injects meta descriptions directly when enabled
📎 Key Guidelines
Keep between 50 and 160 characters
Include primary keywords naturally
Write for users—make it actionable and engaging
✅ What You Can Do
Open the Meta Descriptions section in OTTO
Review flagged pages with missing or weak descriptions
Use the pencil icon to edit manually, or spining arrows to generate a new one
Enable the fix to deploy live, or roll back anytime by unclicking Enable
🖼️ Missing Image Alt Text
🖼️ Missing Image Alt Text
Alt text helps search engines index images and improves accessibility. Missing alt text prevents images from contributing to SEO performance.
📊 How OTTO Handles It
Flags imagesare missing alt text
Generates NLP-driven, keyword-optimized alt text using page context
Injects alt text directly when enabled
📎 Key Guidelines
Keep concise but descriptive
Include target keywords naturally
Ensure clarity and accessibility
✅ What You Can Do
Open the Image Alt Text section in OTTO
Review flagged images missing alt text
Use the pencil icon to edit manually, or spinning arrows to generate a new one
Enable the fix to deploy live, or roll back anytime by unclicking Enable
🔗 Issues with Links
🔗 Issues with Links
Broken or redirected links disrupt the user experience and waste crawl budget, which can negatively impact rankings.
.📊 How OTTO Handles It
Scans for broken links and redirects
Suggests direct replacements for redirect chains
Provides solutions for broken links (replace, remove, or AI-generate new)
Automatically updates HTML once fixes are approved
📎 Key Guidelines
Always use direct links
Remove or replace broken links promptly
Avoid redirect chains longer than one step
✅ Steps to Resolve Link Issues
Open Issues with Links in OTTO
Review flagged links and suggestions
Replace, remove, or apply AI-generated alternatives
Enable the fix to deploy live, or roll back by unclicking Enable
📊 Key Benefits
Reduced crawl waste
Improved SEO optimization and PageRank flow
Stronger user retention
Automated accuracy with AI-driven updates
🏷️ Meta Keywords
🏷️ Meta Keywords
Though no longer a direct ranking factor, meta keywords can reinforce content themes.
📊 How OTTO Handles It
Detects missing or incomplete meta keyword tags
Suggests keywords based on your Knowledge Graph
Ensures coverage of relevant terms
📎 Key Guidelines
Use a concise set of relevant keywords
Avoid keyword stuffing
Align with the page’s primary intent
✅ What You Can Do
Open the Meta Keywords section in OTTO
Review suggestions
Edit or customize as needed
Enable to deploy live, or disable to roll back
📑 Headings
📑 Headings
Headings improve content structure and readability, while signaling importance to search engines.
📊 How OTTO Handles It
Flags missing or empty H1–H4 tags
Detects headings outside 20–60 characters
Generates missing headings with NLP and keyword context
Injects headings with display: none when appropriate
📎 Key Guidelines
One H1 per page
Headings 20–60 characters
Logical hierarchy (H1 → H2 → H3)
✅ What You Can Do
Open the Headings section in OTTO
Review flagged pages
Use the pencil icon or spinning arrows
Enable the fix to deploy, or roll back anytime
📌 Canonical Link
📌 Canonical Link
Canonical tags prevent duplicate content issues by pointing to the preferred version of a page.
📊 How OTTO Handles It
Flags missing or conflicting canonical links
Generates and injects correct canonicals
Consolidates link equity
📎 Key Guidelines
Use one canonical per page
Point to the primary version
Avoid circular canonicals
✅ What You Can Do
Open Canonical Links in OTTO
Review flagged pages
Use pencil or spinning arrows to fix
Enable or roll back
🌐 Open Graph & Twitter Card
🌐 Open Graph & Twitter Card
These tags control how your content appears on social media platforms like Facebook and X (Twitter).
📊 How OTTO Handles It
Flags missing or incomplete tags
Generates optimized titles, descriptions, and images
Injects tags directly
📎 Key Guidelines
Open Graph: descriptions <65 characters, images 1200x630px
Twitter Card: titles <55 chars, descriptions <125 chars, valid card types
✅ What You Can Do
Open the Open Graph or Twitter Card sections
Review flagged tags
Edit manually or regenerate
Enable fixes to deploy live
⚡ Content Optimizations: Missing Keywords
⚡ Content Optimizations: Missing Keywords
Using GSC data, OTTO injects missing keywords invisibly via display:none to enhance relevance without affecting UX.
📎 Key Guidelines
Keywords won’t appear instantly in GSC
Rankings depend on Google evaluation, not just injection
✅ What You Can Do
Open the Missing Keywords section
Review suggestions
Approve fixes to deploy live
Track performance in GSC
🔍 Internal Linking Opportunities
🔍 Internal Linking Opportunities
OTTO detects page relationships and suggests internal links for stronger SEO and navigation.
📎 Key Guidelines
Use descriptive, natural anchor text
Prioritize high-value pages
Avoid excessive linking
✅ What You Can Do
Open the Internal Linking section
Review recommendations
Approve or adjust links
Deploy directly from OTTO
🧠 Semantic Analysis and Knowledge Graph Optimization
🧠 Semantic Analysis and Knowledge Graph Optimization
OTTO applies semantic terms and schema to strengthen relevance and context.
✅ Deploy suggested NLP terms and schema
✅ Improve search engine comprehension
✅ Monitor ranking and rich result performance
❓ Knowledge-Based Trust and FAQs
❓ Knowledge-Based Trust and FAQs
OTTO enhances trust by enriching FAQs with schema and keyword context.
✅ Add keyword-focused questions and answers
✅ Deploy FAQ schema with one click
✅ Track performance over time
🗺️ New Content: Topical Maps & Schema
🗺️ New Content: Topical Maps & Schema
OTTO generates topical maps and category schemas to organize content clusters.
✅ Enter a target keyword → generate map
✅ Review suggested subtopics
✅ Build supplemental articles with AI
✅ Review and approve schema
▶ Indexing: Dynamic and Instant Indexing
▶ Indexing: Dynamic and Instant Indexing
Indexing ensures that content is visible in search engines.
📊 Dynamic Indexing
Identifies non-indexed pages
Let's you deploy indexing with one click
Adds pages tothe homepage footer for crawl signals
📊 Instant Indexing (Beta)
Available on Pro subscriptions
Daily quota: 200 pages per project
Supports sitemap and URL-based indexing
💡 Use sitemap-based indexing for large websites and URL-based for high-priority updates.
✅ Open the Indexing section
✅ Review flagged pages
✅ Deploy indexing
✅ Monitor GSC to confirm
❓ FAQs
❓ FAQs
Can I roll back OTTO fixes?
Can I roll back OTTO fixes?
Yes. Use the Roll Back option to revert.
Are all OTTO changes visible to users?
Are all OTTO changes visible to users?
No. Only title and heading changes appear on the front end; most fixes are backend optimizations.
Does enabling a fix guarantee higher rankings?
Does enabling a fix guarantee higher rankings?
No. Rankings depend on multiple factors, but OTTO ensures technical issues don’t hold your site back.
📈 Closing Note
With OTTO, technical SEO is continuously optimized. From title tags and alt text to internal links and indexing, you get complete visibility and control over every change. Deploy fixes automatically or manually, confident that your website will stay aligned with SEO best practices while you focus on growth.