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Content Planner

Writers block? Use the Content Planner to get you started with effective keyword clusters to target.

Updated this week

The Content Planner helps you build content marketing and editorial calendars in minutes. It streamlines your workflow by generating hundreds of keyword and topic ideas relevant to your products and services—no more manual research or clustering.

By entering a target keyword and selecting a country code (e.g. U.S), the tool analyzes the top 20 SERPs, retrieves keywords each page ranks for, and automatically organizes them into keyword clusters. These clusters give you ready-to-use ideas for content creation, tailored to your industry and audience.

🗂️ Using the Content Planner

  • Table View: Displays clusters in a clear row-and-column format, perfect for comparing metrics side by side.

  • Grid View: Provides a more visual, card-based layout for browsing ideas.

From either view, you can send keyword clusters directly into the SEO Content Assistant to begin writing.

✍️ How to Create Articles from Keyword Clusters

  1. Click the ✏️ icon on the topic cluster you want to use.

  2. Select the keywords from that cluster you’d like to include.

  3. (Optional) Click Generate Article Suggestions to see AI-recommended ideas for new content.

  4. Once keywords are selected, click Create New Article.

    • The system will generate a project in the SEO Content Assistant.

    • Two quick-access options will appear: Copy Article URL and View Article.

Open the SEO Content Assistant and choose Write With AI. Your selected keywords will appear at the top of the editor, ready to guide AI content generation.

Content Planner FAQs

Where can I find keyword clustering ideas?

Use the Content Planner tool. Access it here: Content Planner.

Can I access keyword and topic ideas specific to my industry or products?

Yes. Content Planner generates keyword and topic ideas tailored to your products, services, and industry.

What inputs do I need to get started?

  • A target keyword

A country code (e.g., US for United States)

How does the tool determine which keywords to cluster?

  • Fetches the top 20 SERPs for your target keyword

  • Uses the Google Ads API to pull ranking keywords for each page

  • Organizes results with MeaningCloud’s clustering API

What does the Content Planner do with clustered keywords?

  • Sorts by Search Volume (SV): highest → lowest

  • Sorts by Keyword Difficulty (KD): lowest → highest

This helps you prioritize high-volume, low-difficulty terms.

How are results displayed?

  • Table View: Rows and columns for detailed analysis

  • Grid View: Visual browsing experience

Both options allow filtering and exporting.

What is a keyword cluster, and why is it useful?

A keyword cluster is a group of related search terms around a central topic. Clusters are useful because they:

  • Optimize content for multiple terms at once

  • Expand ranking opportunities

  • Better align with search intent

What metrics does the tool provide for each keyword cluster?

  • Monthly Search Volume (MSV)

  • Keyword Difficulty (KD)

  • Search Intent

How does the tool categorize keyword difficulty?

  • Qualitative: Very Easy → Extremely Challenging

  • Quantitative: Score of 1–100 (higher = harder to rank)

What types of search intent are identified?

  • Navigational

  • Informational

  • Commercial

  • Transactional

Can I create articles directly from clusters?

Yes. You can instantly send clusters to the SEO Content Assistant and generate drafts for further optimizatio

Closing

The Content Planner makes it simple to turn keyword research into actionable content strategies. By clustering related terms, prioritizing them with key metrics, and sending them directly into the SEO Content Assistant, you can build editorial calendars and publish optimized articles faster. It’s an efficient way to discover opportunities, align with search intent, and keep your content pipeline full.

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