⚠️ Do not change your GBP name without corporate approval; name changes can trigger GBP suspensions.

Click Knowledge Graph Settings

Fill out as much as possible so OTTO, Google, and external AI engines recognize the brand as a stable, verifiable entity. Every field strengthens schema generation, E-E-A-T signals, PR indexing, and LLM recall.

In the “Crawl Settings” modal (click show more) you will find:

Click Update to save these crawl settings.

To trigger a fresh crawl with the new configuration:

You must connect OTTO to your site via the Pixel or the WordPress plugin (WordPress only). Never use more than one install method at the same time.

From here you can:

After installing the Pixel:

After the diagnostic is done, you have to wait 3-5 minutes and then refresh the page. Then the toggle should turn green.

Elevate your website's performance with the Onpage Audit Tool, the ultimate solution for a holistic SEO strategy. Analyze the four critical pillars of SEO—Authority, Content, Technicals, and Page Experience—and gain detailed insights on how to enhance your web page's organic visibility. Unlock the secret to superior rankings and start reaching your target audience online.

Inside the audit view, Page Issues are NOT automatically visible.

They appear only when you click:

— OR —

Both open the Page Issues panel, where all technical and on-page diagnostics are located.

Once you open View Issues, you’ll see categorized diagnostics such as:

Each issue group expands to show:

Using the Page Issues panel, confirm:

These items ensure your technical baseline is solid before optimizing content.

Further down the page:

At the bottom sections:

The Meta Generator helps you quickly create SEO-optimized title tags and meta descriptions for any landing page.

On the main screen, enter:

Then click Generate Ideas.

You will land on a panel showing several AI-generated options.
Each suggestion includes:

You can repeat the process for as many URLs as you need.

This section displays all crawled URLs with their Page Health score and key on-page/technical indicators.

When you click a URL inside Page Explorer, scroll down to the Page Issues panel. One of the modules listed will be Schema (even if it is compliant).

If schema issues exist, you will see something like:

Click Details to open the schema issue drawer.

OTTO does not auto-fix schema. The user must manually edit the website’s code or CMS schema plugin.

Inside the Schema → Details panel you will see:

This panel shows all on-page SEO issues detected during the crawl.
For each issue category:

All corrections must be applied manually; Search Atlas provides detection and instructions o

Open OTTO Settings from the Overview dashboard to configure your crawl parameters:

Use:

If the site blocks crawlers or shows unusual behavior, switch temporarily to:

Ensure this remains:

so OTTO can interpret dynamic and JavaScript-driven content.

Keep this option Enabled, unless performing diagnostics.

After adjusting settings, initiate a new crawl through:

This ensures OTTO processes your updates and refreshes crawl-dependent recommendations.

Inside Domain-level, review and correct the following items:

If issues are shown (invalid syntax or missing sitemap reference), update your robots.txt file:

Make sure no disallowed paths unintentionally block important pages.

Fix any domain-level warnings shown in the right-hand panel, such as:

From the CWV module:

In this workspace you’ll build and organize your keyword lists:

1. Create a new keyword list

- Click Create List (top-right of the “Keyword lists” panel).

- In the modal:

- List name: Give the list a clear name (e.g., “Roofing – US”, “Dental Implants – Toronto”).

- Location: Choose the correct country/market from the dropdown.

- Under Keywords, paste or type one keyword per line

(Shift + Enter to add a new line).

- Optional: Click Import from file if you already have a CSV or text file of keywords.

2. Save and reuse your list

- Click Create List to save.

- Your new list will appear in the Keyword lists tab.

- Use View next to any list to inspect or expand it (e.g., for further keyword discovery, exports, or analysis).

3. How this ties into the strategy

- Build separate lists for each service line / product family / location cluster.

- These keyword lists will later be used alongside Topical Maps and content planning to:

- Identify core topics and supporting subtopics.

- Prioritize pages and content hubs for on-site optimization and new content.

Actions:

1. Enter a target keyword and a page URL

2. Click Analyze page
3. Review the metrics: content clarity, factuality, human effort, information gain, freshness, user intent, entity score, contextual flow, numerical score, query relevance, readability
4. Click View on any row to open the full analysis

Notes:

Entities in Scholar

Purpose:

1. Shows entities detected inside the analyzed page
2. Highlights entity strength, missing entities, and relevance levels

Actions you can take:

1. Add missing entities naturally into the content
2. Strengthen weak sections with more context

What you cannot do:

1. You cannot assign primary keywords
2. You cannot resolve cannibalization here
3. You cannot save semantic updates
​

Scholar is a read-only analysis tool. Cannibalization is handled in Keyword Rank Tracker or Page Explorer. Semantic map updates are handled in Topical Maps.

Re-crawl Workflow After Fixing Issues

Steps:

1. Apply fixes on your website
2. Go to AI SEO → Site Audit → Overview
3. Click Recrawl Site
4. Wait for the crawl and processing to finish
5. OTTO tasks and insights update afterward

Understand the Content Genius main screen

When you open Content Genius and you click Folder All Articles you’ll see:

Each folder is just a container for related content (for example: “Main Blog”, “Service Pages – US”, “Topical Cluster: SEO”, “Client X – Phase 1”).

Your goal here:

Create clear, purposeful folders so you always know where each article belongs and which site or campaign it supports, and then create your first AI generated article.

In this step, you will connect all your social, search, and analytics accounts to Search Atlas. These integrations are not optional: they provide the LLM with real brand signals, audience behaviors, posting patterns, and performance metrics. This allows the system to generate content that aligns with your true voice, your market, and what actually works across your channels.

By connecting your accounts, you enable Search Atlas to:

Below is your step-by-step walkthrough for each integration tile.

FINAL CHECK

After connecting everything you need:

Integrating your accounts allows Search Atlas to analyze your real performance signals, audience behaviors, and brand communication patterns. These insights are used to guide the LLM with personalized context, resulting in more accurate, brand-aligned, and strategically optimized content. The LLM does not directly access your accounts, but it receives enhanced guidance based on the insights gathered from your connected integrations.

In this section, you will use the Topical Maps tool to generate structured, SEO-optimized content architectures powered by AI. This tool helps you turn a single seed keyword into a full content ecosystem, containing clusters, long-tails, and article ideas. You will configure AI settings, select ideas, and publish content directly from your topical map.

Your goal is to create a topical authority structure for your domain by generating pillar pages, supporting articles, and optimized content clusters.

This guide walks you through every part of the interface and tells you exactly what to enter.

When you arrive on the Topical Maps page, you will see:

Click Create Topical Map to begin the workflow.

You will see a two-step process:

Choose whether to place this topical map inside an existing folder or create a new one.

What to enter:

If this is your first map for a domain, choose Create a new folder.

Then click Create & Continue

After Step 1, you will configure the AI settings to ensure your topical map is accurate, aligned with your brand, and SEO-ready.

This step contains several panels on the left:

Below is an explanation of every panel.

Pre-filled from Step 1. Adjust only if needed.

Your website URL.

What to enter:

​https://yourdomain.com/

This automatically fills all General + Writing settings using the content and structure of your website.

Your Task:

Click Populate All Settings with AI.

Then review and refine the details manually.

What role your website plays.

Examples:

A high-level description of your topic area.

What to enter:

Example for dentists:

​Pediatric dentistry, dental care for children and teens

Your primary audience.

Example:

​Parents seeking dental care for children and adolescents

The location you serve.

Choose the type of intent behind the content.

Examples:

For a dental practice, choose:

Informational + Transactional

Describe your business so the AI uses your voice accurately.

Example:

“ABC Pediatric Dental Clinic provides specialized dental care for children and teens, focusing on preventive dentistry, orthodontics, and anxiety-free patient experiences.”

Choose English (US) unless your content requires otherwise.

The tone of voice the AI should use.

Example for dental practices:
Professional, friendly, authoritative

Defines the persona writing the content.

Example:
​Experienced pediatric dentist and trusted advisor

Choose optimized, short, medium, or long depending on your goals.

Describe the writing characteristics.

Example:
Informative, reassuring, clear, parent-focused

Explain the purpose of the article.

Example:
“To educate parents about pediatric dental care, orthodontic needs for teens, and evidence-based preventive treatments.”

Enable both unless instructed otherwise.

These are optional extra outputs for each article:

Enable all four.

Add words the AI should never include.

Example:
“adult dentistry”, “oral surgery for seniors”, “cosmetic veneers”

If you want AI-generated images, enter prompts here.

Example:
“Happy child at a dental clinic with a pediatric dentist, clean bright office, friendly atmosphere.”

Add URLs from your own site you want included inside all articles.

Required links:

Optional links:

Add authoritative external references.

Required example:
American Academy of Pediatric Dentistry (https://www.aapd.org)

Optional example:
Mayo Clinic pages on child dental care

Enter your full business details:

This reinforces E-E-A-T for AI and improves SEO clarity.

If your site is connected, you will be able to:

Once the Topical Map is created it appears listed.

Click View Topical Map.

Inside a topical map, you will see two views:

Both contain:

When you click + , you will see:

Step 1 – Add to Topic Map

Once added, the button converts to:

​Saved to Topic Map

Your Task:

Add all relevant ideas you want in your map.

After an idea is added:

You will see Step 2 – Create Content.

Click Create Content and choose:

Your Task:

Generate a first article using Full Article with AI.

Once generated, the button becomes:

Step 2 – View Content

Click it to review, edit, and refine the AI-generated article.

After reviewing, move to:

Step 3 – Publish

When publishing:

If WordPress auto-upload is enabled, your articles will appear instantly on your site.

To maximize performance:

This module guides you through using the AI Content Writer inside Search Atlas to quickly create high-quality content using ready-made AI templates. These templates let you generate paragraphs, introductions, product descriptions, FAQs, image prompts, and many other forms of content without needing to build complex prompts from scratch. You will also learn how to customize AI behavior using the global AI Settings panel so your voice, tone, and style remain consistent across everything you produce.

4. Confirm link indexing under Sidebar → Authority → Indexer.