Skip to main content

GHL OTTO Pixel Installation Guide

GHL Installation guide 2025

Updated over a week ago

This guide outlines the validated implementation to install the OTTO Pixel on websites built with GoHighLevel (GHL) (e.g., via Ideation), ensuring that OTTO's diagnostic tool successfully detects the pixel.

⚠️ This method has been tested across multiple client sites and is currently the most reliable approach.

✅ Step 1: Copy the OTTO Pixel Script

  • Go to your SearchAtlas dashboard.

  • From the left sidebar, click OTTO & Audit.

  • In the top toggle, make sure you’re using v3.

  • Click the “blue + Create” button.

  • If your site already shows up in the list, select it. If not, copy and paste your site URL into the input field. Then click on
    “+ Click here to add [your site URL]”

  • Once it's added, click Continue.

✅ Step 2: Open the Website Inside GHL

  1. Go to Sites in your GHL dashboard.

  2. Select the website (e.g., Plumbing Services).

  3. Open the Websites tab → then go to the Pages section.

  4. Click Edit on the Home page — this will be used as the anchor for global script distribution.

✅ Step 3: Paste the Script and Mark the Section as Global

  1. In the Home page editor, click on the “+” icon at the top left corner of the page.

    • Scroll down to the “Custom” category in the element list.

    • Locate the “Code” box.

    • Drag and drop this Code block into the header area of your homepage layout.

  2. Paste the OTTO Pixel <script> tag into that HTML block.

  3. After inserting the script, mark the section as a Global Section:

    • This ensures it loads across all pages using this section.

  4. When saving:

    • A modal titled “Section Changes Made” will appear.

    • Confirm that you're applying changes to the Global Section.

    • Click Save.

💡 This step is crucial to ensure the diagnostic engine detects the Pixel as globally applied.

✅ Step 4: Trigger the OTTO Diagnostic Tool

  • Wait 15-20 seconds after publishing the site.

  • Then click “Run Diagnosis.”
    (The button may still be red at this point — that’s normal.)

  • After the diagnosis completes, you should see a confirmation message that the "OTTO Pixel is installed correctly".

  • Now, refresh the SearchAtlas page.

You’ll see the red button turn green — that confirms the OTTO Pixel is now fully active on your Webflow site.😊

✅ Step 5: Validate Installation Success

If installed correctly, you will see all of the following:

  • Correct Installation Method
    (Pixel detected via JavaScript)

  • Duplicate Installation Check
    (No redundant pixel instances found)

  • Deployed Fixes Verification
    (Pixel is recognized and changes are deployed)

🕟️ Sometimes it may take a few seconds for the status to update post-scan.

Why This Implementation Works

GHL sites don’t always allow full <head> control. By placing the script in a global HTML section on a primary page, it simulates a site-wide placement, allowing the OTTO diagnostic engine to verify presence and enable automated SEO fixes.

📚 Need More Guidance?

You can see the exact steps visually through the following resource:

Did this answer your question?