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🏷️ Use QUEST to Discover How GPTs and LLMs See Your Website

Understand what large language models (LLMs) like ChatGPT and Claude are saying about your brand—and which documents power those answers.

Updated this week

In this guide, you’ll learn how to use QUEST, the Search Atlas visibility tool for LLMs. It helps you trace the source documents referenced by GPTs, benchmark your AI visibility, and launch outreach campaigns to influence those documents.

🔍 What to do

Use QUEST to:

  • Find out whether your domain, brand, or topics are visible in models like GPT.

  • Identify source documents that inform LLM-generated answers.

  • Launch targeted digital PR campaigns to modify those sources and increase brand mentions.

🌟 Why it matters

The SEO paradigm is shifting to AEO (Answer Engine Optimization). With LLMs generating billions of pieces of content:

  • If your content isn’t indexed in GPT, you won’t appear in AI-generated answers.

  • QUEST enables LLM visibility benchmarking, helping you optimize for AI-generated content ecosystems.

  • Influence what ChatGPT, Claude, and others say—at the source level.

🛠️ How to do it

  1. Go to Search Atlas and navigate to Content → QUEST.

  2. Enter a topic, brand, or keyword (e.g., “best cat treats”, “plant-based protein powder”).

  3. QUEST will:

    • Run your query across LLMs.

    • Extract the full AI answer.

    • Identify the source URLs informing that answer.

  4. Review the list of source documents.

  5. Click “Create Campaign” to:

    • Find contact info for authors, editors, or contributors.

    • Launch email or SMS outreach sequences.

    • Use prebuilt templates or custom messages.

⚠️ Common mistakes to avoid

❌ Assuming real-time LLM data: Most GPTs (e.g., ChatGPT) are trained on data that’s 6–24 months old.

❌ Relying on a single model: Cross-check your visibility across GPT, Claude, XAI, and others.

❌ Misreading hallucinations: Occasionally, root docs may be incorrect. QUEST flags known cases.

🧠 Interpretation Tips

  • Focus on recurring sources: If multiple LLM answers cite the same domains, prioritize them.

  • Look for brand mentions vs. non-brand documents: Not all citations include your brand; identify relevant editorial angles.

  • Target contributors: QUEST helps you find not just site editors, but also guest authors with wide presence.

💡 Pro Tip

QUEST is deeply integrated with the Publisher Exchange and Digital PR tools in Search Atlas. You can cross-filter sites by:

  • LLM visibility

  • Inclusion in Google News

  • Indexation via Bing, Common Crawl, and others

Use this to prioritize outreach where AI already shows semantic trust.

✅ Once done

You’ll know:

  • Whether your brand is visible in GPTs.

  • Which content is shaping LLM output.

  • Who you need to contact to improve or correct that visibility.

If any contacts bounce or sources appear invalid, update your campaign or use QUEST’s contact enrichment workflows.

📚 Useful Official Resources

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