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🟢 Learn how to inspect and validate the Search Atlas OTTO pixel manually

Fix visibility, domain, or script issues on customer websites

Updated over a month ago

In this guide, you’ll learn how to manually inspect and validate the Search Atlas pixel installation, and troubleshoot common issues reported in diagnostics.

🌟 Why it matters

An incorrectly installed pixel can block pageviews, conversions, or dynamic optimization features. Validating the install ensures reliable performance and accurate reporting.

🛠️ How to do it

  1. Run a diagnostic scan in the customer dashboard. This checks for presence, visibility, and script consistency.

  2. Open the website in Incognito mode.

  3. Use Developer Tools (right-click > Inspect > Elements).

  4. Search for the Pixel UUID (use CMD+F or CTRL+F). This helps locate the script block or embedded tag.

  5. Confirm presence of both scripts:

    • One in Base64 (core logic)

    • One visible pixel with inline params

  6. Inspect attributes in the script tag:

    • id="sa-dynamic-optimization"

    • data uuid, src

    • Presence of flags like no-wp-rocket, nitro-exclude

  7. Verify correct src path in the script tag.

    • Especially for white-label clients, make sure the URL matches the assigned subdomain.

  8. Compare all data with what is displayed on the dashboard.

Look for discrepancies in attributes, structure, or values.

⚠️ Common mistakes to avoid

❌ Searching in the wrong part of the DOM (pixel may appear in <body>)

❌ Overlooking missing attributes

❌ Ignoring domain mismatches for white-label accounts

❌ Assuming diagnostic scans validate firing (they don’t)

💡 Pro Tip

For sites using Nitro, WP Rocket, or caching plugins, double-check for suppression attributes like no-wp-rocket. These prevent script delays or removals.

✅ Once done

The pixel should be traceable, structurally accurate, and the diagnostic alert should clear. Tracking and optimization should resume normally.

📚 Useful Official Resources


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