Overview
Publisher Exchange, also known as Link Laboratory, is an innovative platform introduced by Search Atlas. It is the world's largest publisher exchange, boasting over 51,000 authoritative websites that accept guest posts and press releases. The platform is designed to provide agencies, businesses, and SEO professionals with direct access to publishers, eliminating middlemen and offering cost-efficient solutions for building backlinks, expanding online presence, and boosting search rankings.
Key Features:
Largest Publisher Catalog: Over 51,000 publishers, 4x larger than competitors.
Direct Publisher Access: No intermediaries or "link pimps," ensuring the best pricing for sponsored content.
Automation: Streamlined processes for delivery and publication.
Quality Assurance: Publishers vetted for quality and relevance to ensure impactful backlinks.
Wide Coverage: Includes publishers across various regions and niches, including restricted industries like CBD, firearms, and adult content.
Dynamic Growth: Continuous outreach and onboarding of new publishers.
Benefits of Publisher Exchange
1. Cost Efficiency
By eliminating intermediaries, Publisher Exchange provides access to publishers at their lowest offered rates for sponsored content.
Agencies save on outreach costs through an automated system.
2. Time Savings
Automated processes for finding, contacting, and securing placements with publishers.
Faster turnaround times: average 7-14 days, with a maximum of 30 days.
3. Global Coverage
Includes publishers from major English-speaking countries (US, UK, Canada, Australia) as well as regions like Asia-Pacific, Germany, and Singapore.
4. Comprehensive Validation
All publishers are vetted using a minimum of two validation methods to ensure authenticity.
Programmatic checks to ensure links remain live, are indexed, and meet agreed-upon terms (e.g., do-follow tags).
5. Marquee Publishers
Access to high-profile sites like USA Today, Sports Illustrated, Apple News, and EDU domains.
Premium options for clients requiring top-tier links with name-brand recognition.
Use Cases
1. SEO Campaigns
Improve domain authority and search rankings through high-quality backlinks.
Expand online presence for clients by publishing on authoritative platforms.
2. Brand Awareness
Increase visibility through placements on reputable publishers.
Build credibility by featuring content on well-known sites.
3. Restricted or Niche Industries
Supports industries with limited publisher options (e.g., cannabis, adult content, firearms).
Provides a vetted list of publishers suitable for these niches.
4. Agencies and White-Labeling
Agencies can white-label the platform for reselling to clients.
Simplified campaign management and reporting.
Technology and Innovation
1. Automation and Tools
Link Gap Analysis Tool: Identifies opportunities by analyzing competitor backlinks.
Digital PR Campaigns: Automates outreach, email sequences, and follow-ups.
Publisher Exchange Dashboard: Centralized access to publisher data and filters.
2. Advanced Filters
Filter publishers by:
Traffic levels
Domain power and authority
Geographic region and TLD
Niche or industry category
3. AI Integration (Upcoming)
Smart matching algorithms to rank publishers based on topical relevance.
Advanced recommendations for the best publishers tailored to a specific campaign.
Publisher Quality Assurance
Validation Steps:
Publishers must prove ownership of the domain using email validation or LinkedIn verification.
Programmatic checks ensure:
Articles remain live for at least one year (guaranteed).
No unauthorized changes like no-follow tags or removal of content.
Indexability and visibility in search engines.
Continuous Monitoring:
Weekly cron jobs validate links and flag any issues to the fulfillment team.
Publishers who violate terms are removed from the platform.
Pricing and Order Management
Pricing:
Transparent pricing displayed for each publisher.
Two options:
Placement Only: Users provide content for publication.
Writing & Placement: Content creation included.
Order Tracking:
Automated email notifications:
Order confirmation.
Weekly status updates.
Completion reports.
All orders tracked within the dashboard.
Turnaround Times:
Average: 7-14 days.
Maximum: 30 days (longer for marquee publishers).
Future Developments
AI-Powered Recommendations: Personalized publisher suggestions based on topical relevance.
Expanded Database: Continuous addition of global and niche-specific publishers.
Integrated Site Scoring: Balancing cost and authority to highlight the best value publishers.
Below, you can find the steps needed to navigate the tool:
Go to “My projects” section and click on “Create Project”
2. Fill the required information, and create the project. Within this project, you are able to see all your orders and upload the articles that you would like to have publisher. Mind that you can also have the article written for you!
3. To select the publication you would like to have the article published on, you can navigate to the “Site Catalog” tab. There you will find a list of publications with their SEO metrics for you to add to the project and to the cart.
4. You can also navigate to the “Marquee publications” tab. Here you will find a list of higher DA publications that are top publications in their niches.
5. On the Orders section, you will be able to track all your orders and see your live links! Links will be live in 20-30 days.
6. If you have any questions, please reach out to us through our live chat:
FAQ
1. How does Publisher Exchange ensure publisher quality?
All publishers undergo a rigorous vetting process, including ownership validation and programmatic checks to ensure high standards.
2. Are the links permanent?
Links are guaranteed for one year. If removed within this period, they will be replaced at no additional cost.
3. Can I access publishers outside the US?
Yes, the catalog includes publishers from all over the world. Users can filter by region to find specific publishers.
4. What happens if a link is no longer live?
The system automatically flags the issue, and the fulfillment team ensures it is resolved or replaced.